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Is Your Video Content Heating Up For Summer?
Ahh…summertime. Shorts, t-shirts, and summer vacations! I think for many, marketing during summertime sounds like, “leave me alone, I’m...
creatovate
Jul 7, 20212 min read
Are Short Videos Your Best Chance For Engagement?
I think we can all agree that our attention spans have been getting shorter and shorter over the years. It’s an obvious trend as video...
creatovate
May 17, 20212 min read


Getting Your Video Marketing Back On Track Post Covid
This isn’t going to be one of those long articles that goes into detail about how detrimental 2020 was for almost everyone. We all...
creatovate
May 10, 20212 min read


The Power of Video
Over the years, I’ve written a lot about the Power of Video. We’ve also made a few Vlogs on the overwhelming statistics about how video...
creatovate
Mar 1, 20212 min read


How to Plan a Shoot
“I love it when a plan comes together” was famously said by George Peppard’s character Hannibal Smith on the hit TV show The A-Team. I...
creatovate
Feb 22, 20212 min read


Our Focus is on You
When you think of the word FOCUS what comes to mind? Maybe it’s an old teacher or one of your parents saying, “Focus!” Maybe it’s your...
creatovate
Feb 15, 20212 min read


Aren't we all saying the same thing? (a rant)
The more and more I’ve been in “the business world,” the more and more I’ve noticed a trend among messaging. What is that you ask? Well,...
creatovate
Aug 4, 20202 min read


Is Video Really Worth It?
I often get the question, “Is video really worth it?” My short answer is, “yes.” But there are definitely some reasons to back up my...
creatovate
Jul 22, 20201 min read


How to Choose a Background For a Shoot
If you’re a business person trying to enhance your online presence with video content, then there are a few steps you want to take in...
creatovate
Jul 14, 20203 min read


How To Write a Video Contract
If you’re involved with any kind of contract work, no matter what field you’re in, then an agreement is something you’re probably used...
creatovate
Jun 29, 20202 min read


Building an Audience
It’s been said that as soon as you get an idea that you want to run with, start building an audience right away. So whether that’s a...
creatovate
Jun 10, 20202 min read


How does video play into your COVID-19 marketing playbook?
There’s no doubt that everyone in our country and around the world is feeling the effects of the #CoronaVirus outbreak. To put it...
creatovate
Apr 9, 20202 min read


Real Emotions Cause Real Impact
No matter what kind of person you are, no matter what you believe, no matter where you come from, real emotion impacts you. I don't know...
creatovate
Mar 27, 20202 min read


To Storyboard or Not to Storyboard
If you create and market videos for a passion or professionally, you understand how things can quickly get messy. Ideas can get scrambled...
creatovate
Mar 2, 20202 min read


The Importance of a Shot List
The most meticulous and time-consuming part of all of production is pre-production. Can you believe that? A large amount of your...
creatovate
Feb 10, 20202 min read


Don't be Blockbuster in 2020
Cleaning through a few things in our closet over the weekend, my wife found my old #Blockbuster video rental card. I hadn’t seen one of...
creatovate
Jan 3, 20202 min read


Blocking. It's not just for football.
There are so many terms that are used on a film set that it can be hard sometimes to understand what the crew is talking about at any...
creatovate
Nov 19, 20191 min read


How to Shoot a Testimonial Video
I don’t know about you, but I’m big on reviews! If I’m going to a restaurant, I read the review. If I’m buying a product, I read or watch...
creatovate
Oct 28, 20192 min read


Don’t Stop Learning!
Many years ago, when I moved back to Atlanta, I was looking for a job and ended up at a marketing firm as a graphic designer. This was...
creatovate
Oct 16, 20192 min read


If video is so important, then why aren't you using it?
Let me ask you a question. If video is so important in this day and age to market your product or services, then why aren’t you using it?...
creatovate
Oct 8, 20193 min read
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