Ahh…summertime. Shorts, t-shirts, and summer vacations! I think for many, marketing during summertime sounds like, “leave me alone, I’m on vacation.” It’s the “I’ll do it in the fall mentality.” But truthfully, it’s a great time for opportunity. Yes, it can be a season to be a little more relaxed, but unfortunately we just came out of a pandemic and now is a great time to do the opposite of what you may have been doing for years. When it comes to your video content marketing,

I think we can all agree that our attention spans have been getting shorter and shorter over the years. It’s an obvious trend as video content and the platforms that showcase them are getting shorter - especially those geared to the young professionals and younger generations. So the question is, can you get your message across in the matter of 15-20 seconds? The short answer is yes! Video content, we call “Shorts,” is a trend we’re seeing more and more of. Larger brands, esp

This isn’t going to be one of those long articles that goes into detail about how detrimental 2020 was for almost everyone. We all know…it kinda sucked. But as history has shown, there’s light at the end of this tunnel as well. No, I want this article specifically to talk about, how to get your online video marketing back up to speed post Covid. Since most things were shut down last year, the video world got flipped upside down. Almost everyone was on video using things like

Over the years, I’ve written a lot about the Power of Video. We’ve also made a few Vlogs on the overwhelming statistics about how video can boost your business. There’s a lot. I can remember when we were starting The Idea Studio. Video wasn’t our only focus back then, but it was on the forefront of our thinking. We would always try and direct our current and potential clients into doing a video just to help them with their SEO on Google. Most would say something like “What ki

“I love it when a plan comes together” was famously said by George Peppard’s character Hannibal Smith on the hit TV show The A-Team. I always loved that show as a kid - but as much as I’d love to sit here and talk about nostalgic TV shows, my point is, I really do love when a plan comes together. Don’t you?? Planning is the key to success, said every successful person ever. When you have an important event coming up like a vacation, meeting, or something huge like a wedding,

When you think of the word FOCUS what comes to mind? Maybe it’s an old teacher or one of your parents saying, “Focus!” Maybe it’s your own voice telling yourself to focus when you’re in a meeting or even taking a test. Whatever the case, the word focus is powerful. It’s a word that can put us in the right frame of mind for whatever situation we’re in. To pay attention to being in the present moment. For us, one of our mantras has been, “Our focus is on you.” No pun intended.

The more and more I’ve been in “the business world,” the more and more I’ve noticed a trend among messaging. What is that you ask? Well, we’re all basically saying the same thing. For example, being in the marketing world, I see a lot of brand messaging like: “We’re a result-driven marketing agency” or “Our proven method produces results” Even on company videos you hear business leaders say, “We’re different because we dive deep to understand our clients….etc.” Yes, the way t

I often get the question, “Is video really worth it?” My short answer is, “yes.” But there are definitely some reasons to back up my quick response. When I hear the word “worth” I think of the word "value." Or - how are we getting or giving value to something (not just how much does it cost)? There’s a big difference you know? Between Value and Cost that is. But that’s a whole other article altogether. In this short Vlog, our Studio Director, Kevin Greene, will give a quick t

If you’re a business person trying to enhance your online presence with video content, then there are a few steps you want to take in order to make that content shine - so to speak. When our video production agency is hired to shoot any kind of video, before we shoot, we take into careful consideration what kind of surrounding is going to make this video pop. Even if we’re shooting a corporate video with a talking head. Choosing the right background could actually enhance or

If you’re involved with any kind of contract work, no matter what field you’re in, then an agreement is something you’re probably used to. On the other hand, maybe you’re new to being an entrepreneur, and you’re opening a new video production business for the first time - Then hopefully this will be helpful for you. Below we’ll outline what a typical video project contract looks like and bullet some of the things to keep in mind. 1. STATE THE PARTIES INVOLVED. When you’re dra

It’s been said that as soon as you get an idea that you want to run with, start building an audience right away. So whether that’s a business, a product, or even a movie, you need to niche down and find your target market. Here are some quick tips on how to do this. 1. FIND A NICHE. This is #1 for a reason. And it’s probably the defining factor for success in modern day marketing and for building an audience. We’re not marketing to the masses anymore, but to a specific group

There’s no doubt that everyone in our country and around the world is feeling the effects of the #CoronaVirus outbreak. To put it bluntly…it sucks. Now, there are some businesses that are still thriving in these crazy economical times, but as we know, many and probably most are suffering. So what can we do - us that have small businesses? How can we stick out and survive right here, right now? Video is still the best way to translate your brand’s message out there. No matter

No matter what kind of person you are, no matter what you believe, no matter where you come from, real emotion impacts you. I don't know if there's anything that brings out our emotions more than watching real people display real passion. Sharing their story along with uplifting, motivational music to accompany it is sure to pull at the "heart strings." Seriously. This is why I love what we do. We could of taken any marketing means we wanted to help someone build their #busin

If you create and market videos for a passion or professionally, you understand how things can quickly get messy. Ideas can get scrambled and most often you will find that not everyone is on the same page. This is a hinderance and can jam up production, making it nearly impossible to complete the video. Luckily, we have found ways to have a smooth production, and this all starts in pre-production. One tool to help keep everything moving nicely is to have a #storyboard. Storyb

The most meticulous and time-consuming part of all of production is pre-production. Can you believe that? A large amount of your dedication to a project will be set way before you even begin filming. But it is crucial that you spend a lot of time working out every little detail in pre-production. This way you can save time, energy, and money during production and post-production. Basically, pre-production paves the way for the entirety of your #videoproduction project. One im

Cleaning through a few things in our closet over the weekend, my wife found my old #Blockbuster video rental card. I hadn’t seen one of these in forever and I’ll admit, I had some feelings of nostalgia. I mean how couldn’t you? If you grew up in the 80s/90s, Blockbuster was a weekly experience. It’s funny how excited you could get just going to rent a movie. But where did Blockbuster go wrong? I get it, if you can rent a movie on your TV without having to get in the car and g

There are so many terms that are used on a film set that it can be hard sometimes to understand what the crew is talking about at any given moment. “Blocking a scene” is one of those terms. What is Blocking? Blocking put simply is when you work out the details of an actor’s moves in relation to the camera. I like to thinking of it as the choreography of the scene. When you’re setting up a scene to shoot, Blocking the scene is one of the first parts if not the first part (afte

I don’t know about you, but I’m big on reviews! If I’m going to a restaurant, I read the review. If I’m buying a product, I read or watch a review. And if I’m going to hire a company for a service, you bet I’m going to read reviews and not only that, hopefully watch one or two testimonial videos. These days, testimonial videos are crucial. They can be a HUGE part of your arsenal when it comes to growing your business. Here are just a few quick tips on how to make your testimo

Many years ago, when I moved back to Atlanta, I was looking for a job and ended up at a marketing firm as a graphic designer. This was one of the first times in my life where I felt so confident going into a job because since I’d been doing design work for about 7 years, I pretty much knew all there was to know. Boy was I wrong. Sure, I could design logos, and put ads and brochures together, but working in a larger agency atmosphere where things are run differently and someti

Let me ask you a question. If video is so important in this day and age to market your product or services, then why aren’t you using it? Well, there could be a plethora of reasons why and below and I’m going to try and point out a few of the biggest ones. 1. You’re not sure how to get started. A lot of the time I speak to a new client that has never, ever been a part of a video production before. It’s just a foreign place for them. I believe that for some reason it feels lik