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Why Video is Still Underused by Major Brands (And How to Fix It)
It’s 2025, and you’d think that every major brand would have a video team on speed dial. They don’t. There are many Fortune 500 companies...
Scott Campbell
Aug 83 min read
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Why Video Testimonials Should Be Your Marketing Priority This Year
As we step into the new year, businesses are searching for ways to stand out in an increasingly competitive digital world. One...
scott0628
Jan 93 min read
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Choosing a Video Style for Your Brand
When it comes to video production, choosing the right style can make all the difference. For marketing leaders, the decision isn’t just...
Scott Campbell
Nov 19, 20244 min read
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The Perfect Blend: Combining Human Creativity with AI in Video Production
In today's rapidly evolving video production landscape, the integration of technology is transforming how we create and deliver visual...
scott0628
Jun 13, 20242 min read
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Virtual Team Video Production
In the ever-evolving landscape of corporate video production, one thing remains stubbornly consistent: the time crunch. Companies...
scott0628
Feb 1, 20243 min read
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Behind the Lens: Crafting a Sustainable Video Budget for the Future
In the dynamic realm of corporate video production, crafting a sustainable budget is the keystone to creating impactful visual...
scott0628
Dec 19, 20233 min read
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AI and Video Production
In the age of rapid technological advancements, one can't help but notice the increasing popularity of artificial intelligence (AI)...
scott0628
Jun 2, 20232 min read
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From the Big Screen to Your Company
For a long time, the gap between film production and business video production quality was vast. As reference, simply compare a feature...
scott0628
Apr 7, 20232 min read
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Video Collaboration and the Mix of Ideas
A great organizational video is one that follows the plan of any good internal project. For videos, that includes the setting of...
scott0628
Feb 7, 20233 min read
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Top Video Trends for the New Year!
Video continues to be an increasingly-important piece of an organization's communications plan, whether for marketing or internal...
scott0628
Jan 2, 20232 min read
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Key Business Videos Today: Explainer and Demo
For corporate video production, organizations are going all out. For external/public use, general profile, public relations, and case...
scott0628
Dec 5, 20222 min read
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Steering Away from the Sea of Sameness
Whether you're a marketing professional or have taken a marketing role, creating good content is a challenging task. One has to consider...
scott0628
Nov 4, 20222 min read
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Video: Banking's Visual Bridge to Prosperity
Still the bedrock of our economic system, the banking and financial sectors have been quietly assaulted on all sides. Shifting needs and...
creatovate
Oct 19, 20222 min read
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How Effective Are Your Videos?
Video in the business setting can be a pretty entertaining project at first. Moving images with production quality is getting closer and...
creatovate
Oct 6, 20222 min read
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How Do You Get Heard Amongst All the Noise???
Did you know that an average person checks their phone 344 times a day?!! Crazy right?What’s crazier is you are probably one of these...
creatovate
Jun 27, 20222 min read
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Video is the Right Idea
Isn't it amazing how the rise of video has impacted the world? You can find informational videos on any topic now on YouTube (including...
creatovate
Jun 20, 20222 min read
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Is Your Video Content Heating Up For Summer?
Ahh…summertime. Shorts, t-shirts, and summer vacations! I think for many, marketing during summertime sounds like, “leave me alone, I’m...
creatovate
Jul 7, 20212 min read
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Are Short Videos Your Best Chance For Engagement?
I think we can all agree that our attention spans have been getting shorter and shorter over the years. It’s an obvious trend as video...
creatovate
May 17, 20212 min read
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Getting Your Video Marketing Back On Track Post Covid
This isn’t going to be one of those long articles that goes into detail about how detrimental 2020 was for almost everyone. We all...
creatovate
May 10, 20212 min read
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The Power of Video
Over the years, I’ve written a lot about the Power of Video. We’ve also made a few Vlogs on the overwhelming statistics about how video...
creatovate
Mar 1, 20212 min read
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