• TIS Team Member

How to Plan a Shoot



“I love it when a plan comes together” was famously said by George Peppard’s character Hannibal Smith on the hit TV show The A-Team. I always loved that show as a kid - but as much as I’d love to sit here and talk about nostalgic TV shows, my point is, I really do love when a plan comes together. Don’t you??

Planning is the key to success, said every successful person ever. When you have an important event coming up like a vacation, meeting, or something huge like a wedding, you plan the heck out of it don’t you? So why wouldn’t you plan your video content with that same sort of energy and enthusiasm. Oh…it’s not as important as your vacation? I get it. I hate to keep using quotes, but the famous businessman Jim Roan once said how he couldn’t understand how people spend countless hours planning their vacation, but spent hardly anytime planning their lives. What he’s getting at is, planning anything is the key to success.

If you want your video shoot to go as smoothly as possible, it takes serious planning. We strive to make our projects very front loaded so that when it comes to production day, we know what to expect. Now, I’m not going to lie, things sometimes go wrong regardless, but with a good plan in place, your percentage for success goes way up. Plus you should be able to leave some room when there’s a magic moment on set. That’s when something good unexpectedly happens.


Here’s a quick list for your planning and pre-production stage.

  1. Lock down your shooting script

  2. Finalize your budget

  3. Breakdown your script

  4. Create a storyboard

  5. Lock down your location(s)

  6. Cast the talent

  7. Make sure you have permits if necessary

  8. Have insurance

  9. Get your crew setup

  10. Make sure you have all necessary Equipment

When you have this list confirmed, you’re well on your way to being ready for a successful, well-planned shoot.


If you have any questions about video production or planning your next shoot, check out our site here and give us a call.




#preproduction #planning #planningashoot #videoproduction #atlantavideoproduction #videomarketing #atlantavideomarketing #videoagency #videostrategy

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