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The Power of Video

TIS Team Member

Mar 1
2 min

The Power of Video

Over the years, I’ve written a lot about the Power of Video. We’ve also made a few Vlogs on the overwhelming statistics about how video can boost your business. There’s a lot. I can remember when we were starting The Idea Studio. Video wasn’t our only focus back then, but it was on the forefront of our thinking. We would always try and direct our current and potential clients into doing a video just to help them with their SEO on Google. Most would say something like “What ki

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How to Plan a Shoot

TIS Team Member

Feb 22
2 min

How to Plan a Shoot

“I love it when a plan comes together” was famously said by George Peppard’s character Hannibal Smith on the hit TV show The A-Team. I always loved that show as a kid - but as much as I’d love to sit here and talk about nostalgic TV shows, my point is, I really do love when a plan comes together. Don’t you?? Planning is the key to success, said every successful person ever. When you have an important event coming up like a vacation, meeting, or something huge like a wedding,

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Our Focus is on You

TIS Team Member

Feb 15
2 min

Our Focus is on You

When you think of the word FOCUS what comes to mind? Maybe it’s an old teacher or one of your parents saying, “Focus!” Maybe it’s your own voice telling yourself to focus when you’re in a meeting or even taking a test. Whatever the case, the word focus is powerful. It’s a word that can put us in the right frame of mind for whatever situation we’re in. To pay attention to being in the present moment. For us, one of our mantras has been, “Our focus is on you.” No pun intended.

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New Year. New Ideas.

TIS Team Member

Jan 19
1 min

New Year. New Ideas.

There's no doubt that 2020 had it's massive ups and downs. It was a year that caused a lot of changes in our lives. Changing of the way we go out, communicate, and do life. One positive change for us as a business was we decided to give our name a bit of a facelift. For almost a decade we've been Atlanta Idea Studio and it's been a great brand for us. But we felt at this point in time, it was the right moment to become The Idea Studio. In this video, we explain why Video, wit

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Aren't we all saying the same thing? (a rant)

TIS Team Member

Aug 4, 2020
2 min

Aren't we all saying the same thing? (a rant)

The more and more I’ve been in “the business world,” the more and more I’ve noticed a trend among messaging. What is that you ask? Well, we’re all basically saying the same thing. For example, being in the marketing world, I see a lot of brand messaging like: “We’re a result-driven marketing agency” or “Our proven method produces results” Even on company videos you hear business leaders say, “We’re different because we dive deep to understand our clients….etc.” Yes, the way t

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Is Video Really Worth It?

TIS Team Member

Jul 22, 2020
1 min

Is Video Really Worth It?

I often get the question, “Is video really worth it?” My short answer is, “yes.” But there are definitely some reasons to back up my quick response. When I hear the word “worth” I think of the word "value." Or - how are we getting or giving value to something (not just how much does it cost)? There’s a big difference you know? Between Value and Cost that is. But that’s a whole other article altogether. In this short Vlog, our Studio Director, Kevin Greene, will give a quick t

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