A great organizational video is one that follows the plan of any good internal project. For videos, that includes the setting of objectives, expectations, metrics, the message(s) you want to get across, what you want viewers to do after watching it, how it fits in with other organizational communication, and so on. In our experience as a video production company in Atlanta, getting to that place relies heavily on collaboration. A good video agency knows how to follow the trad

I think we can all agree that our attention spans have been getting shorter and shorter over the years. It’s an obvious trend as video content and the platforms that showcase them are getting shorter - especially those geared to the young professionals and younger generations. So the question is, can you get your message across in the matter of 15-20 seconds? The short answer is yes! Video content, we call “Shorts,” is a trend we’re seeing more and more of. Larger brands, esp

This isn’t going to be one of those long articles that goes into detail about how detrimental 2020 was for almost everyone. We all know…it kinda sucked. But as history has shown, there’s light at the end of this tunnel as well. No, I want this article specifically to talk about, how to get your online video marketing back up to speed post Covid. Since most things were shut down last year, the video world got flipped upside down. Almost everyone was on video using things like

Over the years, I’ve written a lot about the Power of Video. We’ve also made a few Vlogs on the overwhelming statistics about how video can boost your business. There’s a lot. I can remember when we were starting The Idea Studio. Video wasn’t our only focus back then, but it was on the forefront of our thinking. We would always try and direct our current and potential clients into doing a video just to help them with their SEO on Google. Most would say something like “What ki

“I love it when a plan comes together” was famously said by George Peppard’s character Hannibal Smith on the hit TV show The A-Team. I always loved that show as a kid - but as much as I’d love to sit here and talk about nostalgic TV shows, my point is, I really do love when a plan comes together. Don’t you?? Planning is the key to success, said every successful person ever. When you have an important event coming up like a vacation, meeting, or something huge like a wedding,

When you think of the word FOCUS what comes to mind? Maybe it’s an old teacher or one of your parents saying, “Focus!” Maybe it’s your own voice telling yourself to focus when you’re in a meeting or even taking a test. Whatever the case, the word focus is powerful. It’s a word that can put us in the right frame of mind for whatever situation we’re in. To pay attention to being in the present moment. For us, one of our mantras has been, “Our focus is on you.” No pun intended.

There's no doubt that 2020 had it's massive ups and downs. It was a year that caused a lot of changes in our lives. Changing of the way we go out, communicate, and do life. One positive change for us as a business was we decided to give our name a bit of a facelift. For almost a decade we've been Atlanta Idea Studio and it's been a great brand for us. But we felt at this point in time, it was the right moment to become The Idea Studio. In this video, we explain why Video, wit

The more and more I’ve been in “the business world,” the more and more I’ve noticed a trend among messaging. What is that you ask? Well, we’re all basically saying the same thing. For example, being in the marketing world, I see a lot of brand messaging like: “We’re a result-driven marketing agency” or “Our proven method produces results” Even on company videos you hear business leaders say, “We’re different because we dive deep to understand our clients….etc.” Yes, the way t

I often get the question, “Is video really worth it?” My short answer is, “yes.” But there are definitely some reasons to back up my quick response. When I hear the word “worth” I think of the word "value." Or - how are we getting or giving value to something (not just how much does it cost)? There’s a big difference you know? Between Value and Cost that is. But that’s a whole other article altogether. In this short Vlog, our Studio Director, Kevin Greene, will give a quick t