TIS Tangents & Tips | Atlanta Video Production | Atlanta Video Marketing

Video Collaboration and the Mix of Ideas

scott0628

Feb 7
2 min

Video Collaboration and the Mix of Ideas

A great organizational video is one that follows the plan of any good internal project. For videos, that includes the setting of objectives, expectations, metrics, the message(s) you want to get across, what you want viewers to do after watching it, how it fits in with other organizational communication, and so on. In our experience as a video production company in Atlanta, getting to that place relies heavily on collaboration. A good video agency knows how to follow the trad

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TIS Team Member

Mar 1, 2021
2 min

The Power of Video

Over the years, I’ve written a lot about the Power of Video. We’ve also made a few Vlogs on the overwhelming statistics about how video can boost your business. There’s a lot. I can remember when we were starting The Idea Studio. Video wasn’t our only focus back then, but it was on the forefront of our thinking. We would always try and direct our current and potential clients into doing a video just to help them with their SEO on Google. Most would say something like “What ki

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TIS Team Member

Feb 22, 2021
2 min

How to Plan a Shoot

“I love it when a plan comes together” was famously said by George Peppard’s character Hannibal Smith on the hit TV show The A-Team. I always loved that show as a kid - but as much as I’d love to sit here and talk about nostalgic TV shows, my point is, I really do love when a plan comes together. Don’t you?? Planning is the key to success, said every successful person ever. When you have an important event coming up like a vacation, meeting, or something huge like a wedding,

415 views0 comments

TIS Team Member

Jan 19, 2021
1 min

New Year. New Ideas.

There's no doubt that 2020 had it's massive ups and downs. It was a year that caused a lot of changes in our lives. Changing of the way we go out, communicate, and do life. One positive change for us as a business was we decided to give our name a bit of a facelift. For almost a decade we've been Atlanta Idea Studio and it's been a great brand for us. But we felt at this point in time, it was the right moment to become The Idea Studio. In this video, we explain why Video, wit

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Aren't we all saying the same thing? (a rant)

TIS Team Member

Aug 4, 2020
2 min

Aren't we all saying the same thing? (a rant)

The more and more I’ve been in “the business world,” the more and more I’ve noticed a trend among messaging. What is that you ask? Well, we’re all basically saying the same thing. For example, being in the marketing world, I see a lot of brand messaging like: “We’re a result-driven marketing agency” or “Our proven method produces results” Even on company videos you hear business leaders say, “We’re different because we dive deep to understand our clients….etc.” Yes, the way t

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TIS Team Member

Jul 22, 2020
1 min

Is Video Really Worth It?

I often get the question, “Is video really worth it?” My short answer is, “yes.” But there are definitely some reasons to back up my quick response. When I hear the word “worth” I think of the word "value." Or - how are we getting or giving value to something (not just how much does it cost)? There’s a big difference you know? Between Value and Cost that is. But that’s a whole other article altogether. In this short Vlog, our Studio Director, Kevin Greene, will give a quick t

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TIS Team Member

Jul 14, 2020
3 min

How to Choose a Background For a Shoot

If you’re a business person trying to enhance your online presence with video content, then there are a few steps you want to take in order to make that content shine - so to speak. When our video production agency is hired to shoot any kind of video, before we shoot, we take into careful consideration what kind of surrounding is going to make this video pop. Even if we’re shooting a corporate video with a talking head. Choosing the right background could actually enhance or

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TIS Team Member

Jun 29, 2020
2 min

How To Write a Video Contract

If you’re involved with any kind of contract work, no matter what field you’re in, then an agreement is something you’re probably used to. On the other hand, maybe you’re new to being an entrepreneur, and you’re opening a new video production business for the first time - Then hopefully this will be helpful for you. Below we’ll outline what a typical video project contract looks like and bullet some of the things to keep in mind. 1. STATE THE PARTIES INVOLVED. When you’re dra

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TIS Team Member

Jun 10, 2020
2 min

Building an Audience

It’s been said that as soon as you get an idea that you want to run with, start building an audience right away. So whether that’s a business, a product, or even a movie, you need to niche down and find your target market. Here are some quick tips on how to do this. 1. FIND A NICHE. This is #1 for a reason. And it’s probably the defining factor for success in modern day marketing and for building an audience. We’re not marketing to the masses anymore, but to a specific group

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Avoid These Three Things When Creating Videos

TIS Team Member

May 11, 2020
2 min

Avoid These Three Things When Creating Videos

With so many people creating their own video content at home right now, I wanted to talk about three things to avoid when shooting video so your content will look and sound it’s best! 1. POOR LIGHTING. Too many times I’ve seen people shooting video with too much backlight. See example below. This happens typically when the subject’s background is a window. All the light from behind causes the subject's face to become dark with shadows leaving the viewer with an unpleasant ima

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TIS Team Member

Mar 27, 2020
2 min

Real Emotions Cause Real Impact

No matter what kind of person you are, no matter what you believe, no matter where you come from, real emotion impacts you. I don't know if there's anything that brings out our emotions more than watching real people display real passion. Sharing their story along with uplifting, motivational music to accompany it is sure to pull at the "heart strings." Seriously. This is why I love what we do. We could of taken any marketing means we wanted to help someone build their #busin

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TIS Team Member

Mar 10, 2020
2 min

Perfectly Balanced

As we know, there are many elements of operating cameras. But other than the physical aspect of the craft, let's keep our focus on the technical part for a little bit longer. We know that there is much more to getting a good image than just having a nice #camera. But some people may find themselves running into awkward looking images, even after they composed the shot and exposed it perfectly with the #exposure triangle. But still, the image comes out too jaundiced or too col

5 views0 comments

TIS Team Member

Mar 2, 2020
2 min

To Storyboard or Not to Storyboard

If you create and market videos for a passion or professionally, you understand how things can quickly get messy. Ideas can get scrambled and most often you will find that not everyone is on the same page. This is a hinderance and can jam up production, making it nearly impossible to complete the video. Luckily, we have found ways to have a smooth production, and this all starts in pre-production. One tool to help keep everything moving nicely is to have a #storyboard. Storyb

6 views0 comments

TIS Team Member

Feb 17, 2020
3 min

Rise and Shine - Filming a Sunrise

It’s 5 o’clock in the morning and you’re already on the road to get your first shot of the day. Today, you will be filming a #sunrise. But filming sunrises and sunsets aren’t as easy as just setting your camera up and filming the sun poke out. Surprisingly there is a lot of math and forethought put into filming a sunrise, and you must do a lot of this planning before you set out to film it. First things first, you need to do your research. You need to know what time the sun r

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TIS Team Member

Feb 10, 2020
2 min

The Importance of a Shot List

The most meticulous and time-consuming part of all of production is pre-production. Can you believe that? A large amount of your dedication to a project will be set way before you even begin filming. But it is crucial that you spend a lot of time working out every little detail in pre-production. This way you can save time, energy, and money during production and post-production. Basically, pre-production paves the way for the entirety of your #videoproduction project. One im

22 views0 comments

TIS Team Member

Jan 9, 2020
2 min

Lighting Night Scenes

I have a friend that had a brilliant idea for a movie and planned on shooting it. In the indie world of filmmaking, it’s typical to be on a shoestring budget. And this go around, she couldn’t afford to hire a gaffer. So she thought of filming it at night, where you little or no lights right?… WRONG! Have you seen a movie, and automatically knew it was night without any establishment of the time of day? Why is that? A lot of it has to do with the color blue. There are many way

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TIS Team Member

Oct 16, 2019
2 min

Don’t Stop Learning!

Many years ago, when I moved back to Atlanta, I was looking for a job and ended up at a marketing firm as a graphic designer. This was one of the first times in my life where I felt so confident going into a job because since I’d been doing design work for about 7 years, I pretty much knew all there was to know. Boy was I wrong. Sure, I could design logos, and put ads and brochures together, but working in a larger agency atmosphere where things are run differently and someti

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If video is so important, then why aren't you using it?

TIS Team Member

Oct 8, 2019
3 min

If video is so important, then why aren't you using it?

Let me ask you a question. If video is so important in this day and age to market your product or services, then why aren’t you using it? Well, there could be a plethora of reasons why and below and I’m going to try and point out a few of the biggest ones. 1. You’re not sure how to get started. A lot of the time I speak to a new client that has never, ever been a part of a video production before. It’s just a foreign place for them. I believe that for some reason it feels lik

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Are you using video as an inbound channel to attract customers?

TIS Team Member

Aug 14, 2019
2 min

Are you using video as an inbound channel to attract customers?

There’s no doubt that video is the future, and has been the current king of content for a while now. With almost every social platform offering video these days, it can be difficult to choose where you want your content to live. Do I put it just on Facebook? Do I stick with Instagram or IGTV? What about short videos on Snapchat? It’s really important to have that strategy in place before you just “put it our there.” If you’re looking to get more B2B clients then you must have

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To go viral or not to go viral…that is the question.

TIS Team Member

Jul 30, 2019
3 min

To go viral or not to go viral…that is the question.

Viral. It’s a buzz word that when you’re in our line of work, you get pretty sick of hearing. It’s not that having a video go viral is a bad thing. It’s probably not. But it’s how many potential clients put pressure on themselves to think they need a video - and for that video to go viral. So let’s step back, take a breath and investigate the all powerful “Viral Video.” First off, if you are hiring a video production or marketing company to produce you a video that you’re hop

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