TIS Tangents & Tips | Atlanta Video Production | Atlanta Video Marketing
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TIS Team Member
- Feb 22
- 2 min
How to Plan a Shoot
“I love it when a plan comes together” was famously said by George Peppard’s character Hannibal Smith on the hit TV show The A-Team. I always loved that show as a kid - but as much as I’d love to sit here and talk about nostalgic TV shows, my point is, I really do love when a plan comes together. Don’t you?? Planning is the key to success, said every successful person ever. When you have an important event coming up like a vacation, meeting, or something huge like a wedding,
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TIS Team Member
- Jan 19
- 1 min
New Year. New Ideas.
There's no doubt that 2020 had it's massive ups and downs. It was a year that caused a lot of changes in our lives. Changing of the way we go out, communicate, and do life. One positive change for us as a business was we decided to give our name a bit of a facelift. For almost a decade we've been Atlanta Idea Studio and it's been a great brand for us. But we felt at this point in time, it was the right moment to become The Idea Studio. In this video, we explain why Video, wit
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TIS Team Member
- Aug 4, 2020
- 2 min
Aren't we all saying the same thing? (a rant)
The more and more I’ve been in “the business world,” the more and more I’ve noticed a trend among messaging. What is that you ask? Well, we’re all basically saying the same thing. For example, being in the marketing world, I see a lot of brand messaging like: “We’re a result-driven marketing agency” or “Our proven method produces results” Even on company videos you hear business leaders say, “We’re different because we dive deep to understand our clients….etc.” Yes, the way t
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TIS Team Member
- Jul 22, 2020
- 1 min
Is Video Really Worth It?
I often get the question, “Is video really worth it?” My short answer is, “yes.” But there are definitely some reasons to back up my quick response. When I hear the word “worth” I think of the word "value." Or - how are we getting or giving value to something (not just how much does it cost)? There’s a big difference you know? Between Value and Cost that is. But that’s a whole other article altogether. In this short Vlog, our Studio Director, Kevin Greene, will give a quick t
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TIS Team Member
- Jul 14, 2020
- 3 min
How to Choose a Background For a Shoot
If you’re a business person trying to enhance your online presence with video content, then there are a few steps you want to take in order to make that content shine - so to speak. When our video production agency is hired to shoot any kind of video, before we shoot, we take into careful consideration what kind of surrounding is going to make this video pop. Even if we’re shooting a corporate video with a talking head. Choosing the right background could actually enhance or
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TIS Team Member
- Jun 29, 2020
- 2 min
How To Write a Video Contract
If you’re involved with any kind of contract work, no matter what field you’re in, then an agreement is something you’re probably used to. On the other hand, maybe you’re new to being an entrepreneur, and you’re opening a new video production business for the first time - Then hopefully this will be helpful for you. Below we’ll outline what a typical video project contract looks like and bullet some of the things to keep in mind. 1. STATE THE PARTIES INVOLVED. When you’re dra
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TIS Team Member
- Jun 10, 2020
- 2 min
Building an Audience
It’s been said that as soon as you get an idea that you want to run with, start building an audience right away. So whether that’s a business, a product, or even a movie, you need to niche down and find your target market. Here are some quick tips on how to do this. 1. FIND A NICHE. This is #1 for a reason. And it’s probably the defining factor for success in modern day marketing and for building an audience. We’re not marketing to the masses anymore, but to a specific group
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TIS Team Member
- May 11, 2020
- 2 min
Avoid These Three Things When Creating Videos
With so many people creating their own video content at home right now, I wanted to talk about three things to avoid when shooting video so your content will look and sound it’s best! 1. POOR LIGHTING. Too many times I’ve seen people shooting video with too much backlight. See example below. This happens typically when the subject’s background is a window. All the light from behind causes the subject's face to become dark with shadows leaving the viewer with an unpleasant ima
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TIS Team Member
- Mar 27, 2020
- 2 min
Real Emotions Cause Real Impact
No matter what kind of person you are, no matter what you believe, no matter where you come from, real emotion impacts you. I don't know if there's anything that brings out our emotions more than watching real people display real passion. Sharing their story along with uplifting, motivational music to accompany it is sure to pull at the "heart strings." Seriously. This is why I love what we do. We could of taken any marketing means we wanted to help someone build their #busin
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TIS Team Member
- Mar 10, 2020
- 2 min
Perfectly Balanced
As we know, there are many elements of operating cameras. But other than the physical aspect of the craft, let's keep our focus on the technical part for a little bit longer. We know that there is much more to getting a good image than just having a nice #camera. But some people may find themselves running into awkward looking images, even after they composed the shot and exposed it perfectly with the #exposure triangle. But still, the image comes out too jaundiced or too col
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TIS Team Member
- Mar 2, 2020
- 2 min
To Storyboard or Not to Storyboard
If you create and market videos for a passion or professionally, you understand how things can quickly get messy. Ideas can get scrambled and most often you will find that not everyone is on the same page. This is a hinderance and can jam up production, making it nearly impossible to complete the video. Luckily, we have found ways to have a smooth production, and this all starts in pre-production. One tool to help keep everything moving nicely is to have a #storyboard. Storyb
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TIS Team Member
- Feb 17, 2020
- 3 min
Rise and Shine - Filming a Sunrise
It’s 5 o’clock in the morning and you’re already on the road to get your first shot of the day. Today, you will be filming a #sunrise. But filming sunrises and sunsets aren’t as easy as just setting your camera up and filming the sun poke out. Surprisingly there is a lot of math and forethought put into filming a sunrise, and you must do a lot of this planning before you set out to film it. First things first, you need to do your research. You need to know what time the sun r
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TIS Team Member
- Feb 10, 2020
- 2 min
The Importance of a Shot List
The most meticulous and time-consuming part of all of production is pre-production. Can you believe that? A large amount of your dedication to a project will be set way before you even begin filming. But it is crucial that you spend a lot of time working out every little detail in pre-production. This way you can save time, energy, and money during production and post-production. Basically, pre-production paves the way for the entirety of your #videoproduction project. One im
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TIS Team Member
- Jan 9, 2020
- 2 min
Lighting Night Scenes
I have a friend that had a brilliant idea for a movie and planned on shooting it. In the indie world of filmmaking, it’s typical to be on a shoestring budget. And this go around, she couldn’t afford to hire a gaffer. So she thought of filming it at night, where you little or no lights right?… WRONG! Have you seen a movie, and automatically knew it was night without any establishment of the time of day? Why is that? A lot of it has to do with the color blue. There are many way
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TIS Team Member
- Oct 16, 2019
- 2 min
Don’t Stop Learning!
Many years ago, when I moved back to Atlanta, I was looking for a job and ended up at a marketing firm as a graphic designer. This was one of the first times in my life where I felt so confident going into a job because since I’d been doing design work for about 7 years, I pretty much knew all there was to know. Boy was I wrong. Sure, I could design logos, and put ads and brochures together, but working in a larger agency atmosphere where things are run differently and someti
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TIS Team Member
- Oct 8, 2019
- 3 min
If video is so important, then why aren't you using it?
Let me ask you a question. If video is so important in this day and age to market your product or services, then why aren’t you using it? Well, there could be a plethora of reasons why and below and I’m going to try and point out a few of the biggest ones. 1. You’re not sure how to get started. A lot of the time I speak to a new client that has never, ever been a part of a video production before. It’s just a foreign place for them. I believe that for some reason it feels lik
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TIS Team Member
- Aug 14, 2019
- 2 min
Are you using video as an inbound channel to attract customers?
There’s no doubt that video is the future, and has been the current king of content for a while now. With almost every social platform offering video these days, it can be difficult to choose where you want your content to live. Do I put it just on Facebook? Do I stick with Instagram or IGTV? What about short videos on Snapchat? It’s really important to have that strategy in place before you just “put it our there.” If you’re looking to get more B2B clients then you must have
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TIS Team Member
- Jul 30, 2019
- 3 min
To go viral or not to go viral…that is the question.
Viral. It’s a buzz word that when you’re in our line of work, you get pretty sick of hearing. It’s not that having a video go viral is a bad thing. It’s probably not. But it’s how many potential clients put pressure on themselves to think they need a video - and for that video to go viral. So let’s step back, take a breath and investigate the all powerful “Viral Video.” First off, if you are hiring a video production or marketing company to produce you a video that you’re hop
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TIS Team Member
- Jun 21, 2019
- 3 min
Is Your Video Content Purpose Driven?
Most people, nowadays, are recognizing that they need video. It’s not just a want anymore, it’s an actual need. To keep up with their competition in this fast-paced, ever changing world, business owners are taking notice of the impact that video is making in the marketplace. But I’m here to say that too many people, including those who are video producers, don’t exactly know what kind of video they need to create. What is the purpose of the video? Or better yet, what solution
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