TIS Tangents & Tips | Atlanta Video Production | Atlanta Video Marketing

Video Collaboration and the Mix of Ideas

scott0628

Feb 7
2 min

Video Collaboration and the Mix of Ideas

A great organizational video is one that follows the plan of any good internal project. For videos, that includes the setting of objectives, expectations, metrics, the message(s) you want to get across, what you want viewers to do after watching it, how it fits in with other organizational communication, and so on. In our experience as a video production company in Atlanta, getting to that place relies heavily on collaboration. A good video agency knows how to follow the trad

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Key Business Videos Today: Explainer and Demo

scott0628

Dec 5, 2022
2 min

Key Business Videos Today: Explainer and Demo

For corporate video production, organizations are going all out. For external/public use, general profile, public relations, and case study videos are being produced. For internal use, training and announcement videos are being used. In terms of the types of videos most produced today, marketing-based explainer and product demos lead the way. Explainer videos generally describe what an organization does. Being at the top of the marketing funnel, explainer videos answer the qu

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Video: Banking's Visual Bridge to Prosperity

TIS Team Member

Oct 19, 2022
1 min

Video: Banking's Visual Bridge to Prosperity

Still the bedrock of our economic system, the banking and financial sectors have been quietly assaulted on all sides. Shifting needs and behaviors by the public, regulations, and new technology have forced institutions to change the way they're doing business in order to survive and thrive. Industry leaders all stress the importance of understanding and communicating the financial developments. These include extensive use of the Cloud with evolving financial platforms and ins

11 views0 comments

TIS Team Member

Oct 6, 2022
2 min

How Effective Are Your Videos?

Video in the business setting can be a pretty entertaining project at first. Moving images with production quality is getting closer and closer to the movies. But pretty quickly, due to the cost, we find that clients want them to be posted, running, and producing. That may be for marketing purposes or even internal programs. The most effective video campaigns always come with some kind of metric set. That is, you need some benchmarks to let you know how you're doing. Without

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Is Your Video Content Heating Up For Summer?

TIS Team Member

Jul 7, 2021
2 min

Is Your Video Content Heating Up For Summer?

Ahh…summertime. Shorts, t-shirts, and summer vacations! I think for many, marketing during summertime sounds like, “leave me alone, I’m on vacation.” It’s the “I’ll do it in the fall mentality.” But truthfully, it’s a great time for opportunity. Yes, it can be a season to be a little more relaxed, but unfortunately we just came out of a pandemic and now is a great time to do the opposite of what you may have been doing for years. When it comes to your video content marketing,

15 views0 comments

TIS Team Member

May 17, 2021
2 min

Are Short Videos Your Best Chance For Engagement?

I think we can all agree that our attention spans have been getting shorter and shorter over the years. It’s an obvious trend as video content and the platforms that showcase them are getting shorter - especially those geared to the young professionals and younger generations. So the question is, can you get your message across in the matter of 15-20 seconds? The short answer is yes! Video content, we call “Shorts,” is a trend we’re seeing more and more of. Larger brands, esp

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Getting Your Video Marketing Back On Track Post Covid

TIS Team Member

May 10, 2021
2 min

Getting Your Video Marketing Back On Track Post Covid

This isn’t going to be one of those long articles that goes into detail about how detrimental 2020 was for almost everyone. We all know…it kinda sucked. But as history has shown, there’s light at the end of this tunnel as well. No, I want this article specifically to talk about, how to get your online video marketing back up to speed post Covid. Since most things were shut down last year, the video world got flipped upside down. Almost everyone was on video using things like

11 views0 comments

TIS Team Member

Mar 1, 2021
2 min

The Power of Video

Over the years, I’ve written a lot about the Power of Video. We’ve also made a few Vlogs on the overwhelming statistics about how video can boost your business. There’s a lot. I can remember when we were starting The Idea Studio. Video wasn’t our only focus back then, but it was on the forefront of our thinking. We would always try and direct our current and potential clients into doing a video just to help them with their SEO on Google. Most would say something like “What ki

13 views0 comments

TIS Team Member

Feb 22, 2021
2 min

How to Plan a Shoot

“I love it when a plan comes together” was famously said by George Peppard’s character Hannibal Smith on the hit TV show The A-Team. I always loved that show as a kid - but as much as I’d love to sit here and talk about nostalgic TV shows, my point is, I really do love when a plan comes together. Don’t you?? Planning is the key to success, said every successful person ever. When you have an important event coming up like a vacation, meeting, or something huge like a wedding,

415 views0 comments

TIS Team Member

Feb 15, 2021
2 min

Our Focus is on You

When you think of the word FOCUS what comes to mind? Maybe it’s an old teacher or one of your parents saying, “Focus!” Maybe it’s your own voice telling yourself to focus when you’re in a meeting or even taking a test. Whatever the case, the word focus is powerful. It’s a word that can put us in the right frame of mind for whatever situation we’re in. To pay attention to being in the present moment. For us, one of our mantras has been, “Our focus is on you.” No pun intended.

18 views0 comments

TIS Team Member

Jan 19, 2021
1 min

New Year. New Ideas.

There's no doubt that 2020 had it's massive ups and downs. It was a year that caused a lot of changes in our lives. Changing of the way we go out, communicate, and do life. One positive change for us as a business was we decided to give our name a bit of a facelift. For almost a decade we've been Atlanta Idea Studio and it's been a great brand for us. But we felt at this point in time, it was the right moment to become The Idea Studio. In this video, we explain why Video, wit

25 views0 comments

TIS Team Member

Oct 26, 2020
2 min

Why Mixed Media Might Be Right For You

As we manage our way through Q4 of 2020 and this crazy year starts to wrap up, I’ve noticed that people are getting back into wanting to produce video content again. Live action shoots definitely slowed down this year due to Covid (just look at all Hollywood productions), but animation and mixed media videos have increased over this past year. Brands realize that they need to continue to advertise and market their businesses to continue to grow and have looked to these kinds

4 views0 comments

Aren't we all saying the same thing? (a rant)

TIS Team Member

Aug 4, 2020
2 min

Aren't we all saying the same thing? (a rant)

The more and more I’ve been in “the business world,” the more and more I’ve noticed a trend among messaging. What is that you ask? Well, we’re all basically saying the same thing. For example, being in the marketing world, I see a lot of brand messaging like: “We’re a result-driven marketing agency” or “Our proven method produces results” Even on company videos you hear business leaders say, “We’re different because we dive deep to understand our clients….etc.” Yes, the way t

8 views0 comments

TIS Team Member

Jul 22, 2020
1 min

Is Video Really Worth It?

I often get the question, “Is video really worth it?” My short answer is, “yes.” But there are definitely some reasons to back up my quick response. When I hear the word “worth” I think of the word "value." Or - how are we getting or giving value to something (not just how much does it cost)? There’s a big difference you know? Between Value and Cost that is. But that’s a whole other article altogether. In this short Vlog, our Studio Director, Kevin Greene, will give a quick t

10 views0 comments

TIS Team Member

Jun 29, 2020
2 min

How To Write a Video Contract

If you’re involved with any kind of contract work, no matter what field you’re in, then an agreement is something you’re probably used to. On the other hand, maybe you’re new to being an entrepreneur, and you’re opening a new video production business for the first time - Then hopefully this will be helpful for you. Below we’ll outline what a typical video project contract looks like and bullet some of the things to keep in mind. 1. STATE THE PARTIES INVOLVED. When you’re dra

11 views0 comments

TIS Team Member

Jun 10, 2020
2 min

Building an Audience

It’s been said that as soon as you get an idea that you want to run with, start building an audience right away. So whether that’s a business, a product, or even a movie, you need to niche down and find your target market. Here are some quick tips on how to do this. 1. FIND A NICHE. This is #1 for a reason. And it’s probably the defining factor for success in modern day marketing and for building an audience. We’re not marketing to the masses anymore, but to a specific group

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Avoid These Three Things When Creating Videos

TIS Team Member

May 11, 2020
2 min

Avoid These Three Things When Creating Videos

With so many people creating their own video content at home right now, I wanted to talk about three things to avoid when shooting video so your content will look and sound it’s best! 1. POOR LIGHTING. Too many times I’ve seen people shooting video with too much backlight. See example below. This happens typically when the subject’s background is a window. All the light from behind causes the subject's face to become dark with shadows leaving the viewer with an unpleasant ima

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How does video play into your COVID-19 marketing playbook?

TIS Team Member

Apr 9, 2020
2 min

How does video play into your COVID-19 marketing playbook?

There’s no doubt that everyone in our country and around the world is feeling the effects of the #CoronaVirus outbreak. To put it bluntly…it sucks. Now, there are some businesses that are still thriving in these crazy economical times, but as we know, many and probably most are suffering. So what can we do - us that have small businesses? How can we stick out and survive right here, right now? Video is still the best way to translate your brand’s message out there. No matter

18 views0 comments

TIS Team Member

Mar 27, 2020
2 min

Real Emotions Cause Real Impact

No matter what kind of person you are, no matter what you believe, no matter where you come from, real emotion impacts you. I don't know if there's anything that brings out our emotions more than watching real people display real passion. Sharing their story along with uplifting, motivational music to accompany it is sure to pull at the "heart strings." Seriously. This is why I love what we do. We could of taken any marketing means we wanted to help someone build their #busin

13 views0 comments

TIS Team Member

Mar 10, 2020
2 min

Perfectly Balanced

As we know, there are many elements of operating cameras. But other than the physical aspect of the craft, let's keep our focus on the technical part for a little bit longer. We know that there is much more to getting a good image than just having a nice #camera. But some people may find themselves running into awkward looking images, even after they composed the shot and exposed it perfectly with the #exposure triangle. But still, the image comes out too jaundiced or too col

5 views0 comments

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TIS Tangents & Tips | Atlanta Video Production | Atlanta Video Marketing

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