TIS Tangents & Tips | Atlanta Video Production | Atlanta Video Marketing

Mar 1
2 min

The Power of Video

Over the years, I’ve written a lot about the Power of Video. We’ve also made a few Vlogs on the overwhelming statistics about how video can boost your business. There’s a lot. I can remember when we were starting The Idea Studio. Video wasn’t our only focus back then, but it was on the forefront of our thinking. We would always try and direct our current and potential clients into doing a video just to help them with their SEO on Google. Most would say something like “What ki

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TIS Team Member

Feb 22
2 min

How to Plan a Shoot

“I love it when a plan comes together” was famously said by George Peppard’s character Hannibal Smith on the hit TV show The A-Team. I always loved that show as a kid - but as much as I’d love to sit here and talk about nostalgic TV shows, my point is, I really do love when a plan comes together. Don’t you?? Planning is the key to success, said every successful person ever. When you have an important event coming up like a vacation, meeting, or something huge like a wedding,

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TIS Team Member

Feb 15
2 min

Our Focus is on You

When you think of the word FOCUS what comes to mind? Maybe it’s an old teacher or one of your parents saying, “Focus!” Maybe it’s your own voice telling yourself to focus when you’re in a meeting or even taking a test. Whatever the case, the word focus is powerful. It’s a word that can put us in the right frame of mind for whatever situation we’re in. To pay attention to being in the present moment. For us, one of our mantras has been, “Our focus is on you.” No pun intended.

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TIS Team Member

Jan 19
1 min

New Year. New Ideas.

There's no doubt that 2020 had it's massive ups and downs. It was a year that caused a lot of changes in our lives. Changing of the way we go out, communicate, and do life. One positive change for us as a business was we decided to give our name a bit of a facelift. For almost a decade we've been Atlanta Idea Studio and it's been a great brand for us. But we felt at this point in time, it was the right moment to become The Idea Studio. In this video, we explain why Video, wit

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TIS Team Member

Oct 26, 2020
2 min

Why Mixed Media Might Be Right For You

As we manage our way through Q4 of 2020 and this crazy year starts to wrap up, I’ve noticed that people are getting back into wanting to produce video content again. Live action shoots definitely slowed down this year due to Covid (just look at all Hollywood productions), but animation and mixed media videos have increased over this past year. Brands realize that they need to continue to advertise and market their businesses to continue to grow and have looked to these kinds

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Aren't we all saying the same thing? (a rant)

TIS Team Member

Aug 4, 2020
2 min

Aren't we all saying the same thing? (a rant)

The more and more I’ve been in “the business world,” the more and more I’ve noticed a trend among messaging. What is that you ask? Well, we’re all basically saying the same thing. For example, being in the marketing world, I see a lot of brand messaging like: “We’re a result-driven marketing agency” or “Our proven method produces results” Even on company videos you hear business leaders say, “We’re different because we dive deep to understand our clients….etc.” Yes, the way t

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TIS Team Member

Jul 22, 2020
1 min

Is Video Really Worth It?

I often get the question, “Is video really worth it?” My short answer is, “yes.” But there are definitely some reasons to back up my quick response. When I hear the word “worth” I think of the word "value." Or - how are we getting or giving value to something (not just how much does it cost)? There’s a big difference you know? Between Value and Cost that is. But that’s a whole other article altogether. In this short Vlog, our Studio Director, Kevin Greene, will give a quick t

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TIS Team Member

Jun 29, 2020
2 min

How To Write a Video Contract

If you’re involved with any kind of contract work, no matter what field you’re in, then an agreement is something you’re probably used to. On the other hand, maybe you’re new to being an entrepreneur, and you’re opening a new video production business for the first time - Then hopefully this will be helpful for you. Below we’ll outline what a typical video project contract looks like and bullet some of the things to keep in mind. 1. STATE THE PARTIES INVOLVED. When you’re dra

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TIS Team Member

Jun 10, 2020
2 min

Building an Audience

It’s been said that as soon as you get an idea that you want to run with, start building an audience right away. So whether that’s a business, a product, or even a movie, you need to niche down and find your target market. Here are some quick tips on how to do this. 1. FIND A NICHE. This is #1 for a reason. And it’s probably the defining factor for success in modern day marketing and for building an audience. We’re not marketing to the masses anymore, but to a specific group

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Avoid These Three Things When Creating Videos

TIS Team Member

May 11, 2020
2 min

Avoid These Three Things When Creating Videos

With so many people creating their own video content at home right now, I wanted to talk about three things to avoid when shooting video so your content will look and sound it’s best! 1. POOR LIGHTING. Too many times I’ve seen people shooting video with too much backlight. See example below. This happens typically when the subject’s background is a window. All the light from behind causes the subject's face to become dark with shadows leaving the viewer with an unpleasant ima

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How does video play into your COVID-19 marketing playbook?

TIS Team Member

Apr 9, 2020
2 min

How does video play into your COVID-19 marketing playbook?

There’s no doubt that everyone in our country and around the world is feeling the effects of the #CoronaVirus outbreak. To put it bluntly…it sucks. Now, there are some businesses that are still thriving in these crazy economical times, but as we know, many and probably most are suffering. So what can we do - us that have small businesses? How can we stick out and survive right here, right now? Video is still the best way to translate your brand’s message out there. No matter

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TIS Team Member

Mar 27, 2020
2 min

Real Emotions Cause Real Impact

No matter what kind of person you are, no matter what you believe, no matter where you come from, real emotion impacts you. I don't know if there's anything that brings out our emotions more than watching real people display real passion. Sharing their story along with uplifting, motivational music to accompany it is sure to pull at the "heart strings." Seriously. This is why I love what we do. We could of taken any marketing means we wanted to help someone build their #busin

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TIS Team Member

Mar 10, 2020
2 min

Perfectly Balanced

As we know, there are many elements of operating cameras. But other than the physical aspect of the craft, let's keep our focus on the technical part for a little bit longer. We know that there is much more to getting a good image than just having a nice #camera. But some people may find themselves running into awkward looking images, even after they composed the shot and exposed it perfectly with the #exposure triangle. But still, the image comes out too jaundiced or too col

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TIS Team Member

Mar 2, 2020
2 min

To Storyboard or Not to Storyboard

If you create and market videos for a passion or professionally, you understand how things can quickly get messy. Ideas can get scrambled and most often you will find that not everyone is on the same page. This is a hinderance and can jam up production, making it nearly impossible to complete the video. Luckily, we have found ways to have a smooth production, and this all starts in pre-production. One tool to help keep everything moving nicely is to have a #storyboard. Storyb

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TIS Team Member

Feb 10, 2020
2 min

The Importance of a Shot List

The most meticulous and time-consuming part of all of production is pre-production. Can you believe that? A large amount of your dedication to a project will be set way before you even begin filming. But it is crucial that you spend a lot of time working out every little detail in pre-production. This way you can save time, energy, and money during production and post-production. Basically, pre-production paves the way for the entirety of your #videoproduction project. One im

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TIS Team Member

Feb 3, 2020
3 min

Filming the Fight

I recently been on a little binge of action movies. With new releases coming out like Ryan Reynolds' 6 Underground or Will Smith and Martin Lawrence’s Bad Boys For Life, I have found myself inspired to write this blog. When I finished watching these movies, I found myself with an adrenaline rush as if I was in these high impact action scenes. I’m pretty sure a lot of people fantasize about being the hero in such action scenes. But it's gotta make you wonder - how did they fil

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TIS Team Member

Jan 27, 2020
2 min

Let it Snow

Winter, oh how I love winter. When most see it as a time for not fit for filming, us at Atlanta Idea Studio see an opportunity for creativity. So much filming could be done in the snow, don’t limit yourself to only working in warm and desirable environments. Looking at something that the laymen sees as an inconvenience, we see as an opportunity. So let's divulge what makes filming in snow fun. Tungsten! Tungsten!! TUNGSTEN! Yes, I love any excuse to use these beautiful, yet u

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TIS Team Member

Jan 16, 2020
3 min

The Exposure Triangle

Illuminati! Oh wait, wrong triangle. In this episode, we will be thinking like a camera operator. Here at Atlanta Idea Studio, we can’t stress the importance of proper exposure enough. Unless you are trying to veer away for aesthetic reasons, most videos and films follow the same exposure techniques. The exposure triangle refers to the three controls on your camera that adjust the amount of light that hits your camera’s sensor or film. Those three controls are aperture, shutt

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TIS Team Member

Jan 9, 2020
2 min

Lighting Night Scenes

I have a friend that had a brilliant idea for a movie and planned on shooting it. In the indie world of filmmaking, it’s typical to be on a shoestring budget. And this go around, she couldn’t afford to hire a gaffer. So she thought of filming it at night, where you little or no lights right?… WRONG! Have you seen a movie, and automatically knew it was night without any establishment of the time of day? Why is that? A lot of it has to do with the color blue. There are many way

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TIS Team Member

Jan 3, 2020
2 min

Don't be Blockbuster in 2020

Cleaning through a few things in our closet over the weekend, my wife found my old #Blockbuster video rental card. I hadn’t seen one of these in forever and I’ll admit, I had some feelings of nostalgia. I mean how couldn’t you? If you grew up in the 80s/90s, Blockbuster was a weekly experience. It’s funny how excited you could get just going to rent a movie. But where did Blockbuster go wrong? I get it, if you can rent a movie on your TV without having to get in the car and g

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TIS Tangents & Tips | Atlanta Video Production | Atlanta Video Marketing

The Power of Video

How to Plan a Shoot

Our Focus is on You

New Year. New Ideas.

Why Mixed Media Might Be Right For You

Aren't we all saying the same thing? (a rant)

Is Video Really Worth It?

How To Write a Video Contract

Building an Audience

Avoid These Three Things When Creating Videos

How does video play into your COVID-19 marketing playbook?

Real Emotions Cause Real Impact

Perfectly Balanced

To Storyboard or Not to Storyboard

The Importance of a Shot List

Filming the Fight

Let it Snow

The Exposure Triangle

Lighting Night Scenes

Don't be Blockbuster in 2020

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