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How to Plan a Shoot
“I love it when a plan comes together” was famously said by George Peppard’s character Hannibal Smith on the hit TV show The A-Team. I...
creatovate
Feb 22, 20212 min read


Our Focus is on You
When you think of the word FOCUS what comes to mind? Maybe it’s an old teacher or one of your parents saying, “Focus!” Maybe it’s your...
creatovate
Feb 15, 20212 min read


New Year. New Ideas.
There's no doubt that 2020 had it's massive ups and downs. It was a year that caused a lot of changes in our lives. Changing of the way...
creatovate
Jan 19, 20211 min read


Why Mixed Media Might Be Right For You
As we manage our way through Q4 of 2020 and this crazy year starts to wrap up, I’ve noticed that people are getting back into wanting to...
creatovate
Oct 26, 20202 min read


Aren't we all saying the same thing? (a rant)
The more and more I’ve been in “the business world,” the more and more I’ve noticed a trend among messaging. What is that you ask? Well,...
creatovate
Aug 4, 20202 min read


Is Video Really Worth It?
I often get the question, “Is video really worth it?” My short answer is, “yes.” But there are definitely some reasons to back up my...
creatovate
Jul 22, 20201 min read


How to Choose a Background For a Shoot
If you’re a business person trying to enhance your online presence with video content, then there are a few steps you want to take in...
creatovate
Jul 14, 20203 min read


How To Write a Video Contract
If you’re involved with any kind of contract work, no matter what field you’re in, then an agreement is something you’re probably used...
creatovate
Jun 29, 20202 min read


Building an Audience
It’s been said that as soon as you get an idea that you want to run with, start building an audience right away. So whether that’s a...
creatovate
Jun 10, 20202 min read


Avoid These Three Things When Creating Videos
With so many people creating their own video content at home right now, I wanted to talk about three things to avoid when shooting video...
creatovate
May 11, 20202 min read


How does video play into your COVID-19 marketing playbook?
There’s no doubt that everyone in our country and around the world is feeling the effects of the #CoronaVirus outbreak. To put it...
creatovate
Apr 9, 20202 min read


Real Emotions Cause Real Impact
No matter what kind of person you are, no matter what you believe, no matter where you come from, real emotion impacts you. I don't know...
creatovate
Mar 27, 20202 min read


Perfectly Balanced
As we know, there are many elements of operating cameras. But other than the physical aspect of the craft, let's keep our focus on the...
creatovate
Mar 10, 20202 min read


To Storyboard or Not to Storyboard
If you create and market videos for a passion or professionally, you understand how things can quickly get messy. Ideas can get scrambled...
creatovate
Mar 2, 20202 min read


Rise and Shine - Filming a Sunrise
It’s 5 o’clock in the morning and you’re already on the road to get your first shot of the day. Today, you will be filming a #sunrise....
creatovate
Feb 17, 20203 min read


The Importance of a Shot List
The most meticulous and time-consuming part of all of production is pre-production. Can you believe that? A large amount of your...
creatovate
Feb 10, 20202 min read


Filming the Fight
I recently been on a little binge of action movies. With new releases coming out like Ryan Reynolds' 6 Underground or Will Smith and...
creatovate
Feb 3, 20203 min read


Let it Snow
Winter, oh how I love winter. When most see it as a time for not fit for filming, us at Atlanta Idea Studio see an opportunity for...
creatovate
Jan 27, 20202 min read


The Exposure Triangle
Illuminati! Oh wait, wrong triangle. In this episode, we will be thinking like a camera operator. Here at Atlanta Idea Studio, we can’t...
creatovate
Jan 16, 20203 min read


Lighting Night Scenes
I have a friend that had a brilliant idea for a movie and planned on shooting it. In the indie world of filmmaking, it’s typical to be on...
creatovate
Jan 9, 20202 min read
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