Ahh…summertime. Shorts, t-shirts, and summer vacations! I think for many, marketing during summertime sounds like, “leave me alone, I’m on vacation.” It’s the “I’ll do it in the fall mentality.” But truthfully, it’s a great time for opportunity. Yes, it can be a season to be a little more relaxed, but unfortunately we just came out of a pandemic and now is a great time to do the opposite of what you may have been doing for years. When it comes to your video content marketing,

I think we can all agree that our attention spans have been getting shorter and shorter over the years. It’s an obvious trend as video content and the platforms that showcase them are getting shorter - especially those geared to the young professionals and younger generations. So the question is, can you get your message across in the matter of 15-20 seconds? The short answer is yes! Video content, we call “Shorts,” is a trend we’re seeing more and more of. Larger brands, esp

When you think of the word FOCUS what comes to mind? Maybe it’s an old teacher or one of your parents saying, “Focus!” Maybe it’s your own voice telling yourself to focus when you’re in a meeting or even taking a test. Whatever the case, the word focus is powerful. It’s a word that can put us in the right frame of mind for whatever situation we’re in. To pay attention to being in the present moment. For us, one of our mantras has been, “Our focus is on you.” No pun intended.

As we manage our way through Q4 of 2020 and this crazy year starts to wrap up, I’ve noticed that people are getting back into wanting to produce video content again. Live action shoots definitely slowed down this year due to Covid (just look at all Hollywood productions), but animation and mixed media videos have increased over this past year. Brands realize that they need to continue to advertise and market their businesses to continue to grow and have looked to these kinds

There’s no doubt that everyone in our country and around the world is feeling the effects of the #CoronaVirus outbreak. To put it bluntly…it sucks. Now, there are some businesses that are still thriving in these crazy economical times, but as we know, many and probably most are suffering. So what can we do - us that have small businesses? How can we stick out and survive right here, right now? Video is still the best way to translate your brand’s message out there. No matter

I recently been on a little binge of action movies. With new releases coming out like Ryan Reynolds' 6 Underground or Will Smith and Martin Lawrence’s Bad Boys For Life, I have found myself inspired to write this blog. When I finished watching these movies, I found myself with an adrenaline rush as if I was in these high impact action scenes. I’m pretty sure a lot of people fantasize about being the hero in such action scenes. But it's gotta make you wonder - how did they fil

We all have been there. Watching a movie, or tv series that keeps us glued to the screen and continually draws a rollercoaster of emotions out of us. Whether that’s a comedy that makes you laugh until your sides hurt, or a drama that we can relate with on a personal level, storytelling is an art that seems complicated, but really isn’t. When it comes to marketing in these days, good visual storytelling is quite essential. I’ve often heard, “It’s not about the product anymore,

Recently, I did something that typically goes against one of my own philosophies, “let a professional handle it.” So, I’m not a “handy man” by any means. My father-in-law is however. Truly, this guy is a master craftsman. I’d like to think being around the guy for 20 years I would be somewhat of an apprentice…nope. I mean, I can cut wood with a miter saw, and screw things in. I can even figure my way around a shop and even put furniture together, but it almost always takes me

I recently was asked “what is a branded video and what makes it different from something like a commercial?" Many people feel that a branded video (or brand-driven video) is just a video that describes someone's brand. But that’s not it at all. You see a video that describes your brand is something like an "explainer" or "about us" video - possibly even a corporate video. Brand-driven video content and campaigns are much more. It is a creative, many times emotional, productio

If there are two things that are my "pet peeves" when it comes to video production they are - Bad sound, and Bad lighting. Today I'm going to talk about the former...sound. And not only that I'm going to give you a quick hack which is in the video below. First of all, if you want your video content to be taken seriously, good audio is a must. Now I know sometimes you've got a quick thought or want to share something (thru a video) that you've just seen but you don't have time

One of my biggest work challenges is networking. Not so much networking events, where you talk about your business/yourself - I'm pretty good at those because you know you are there to talk. What I mean is, I fall short in social networking. And I don't mean facebook, instagram etc. Of course, I'm bad at that as well. I'm talking about real life social settings like: a birthday party, neighborhood street party, your kid's school, a Bat Mizvah, a women's roller derby semi fina

The stats are in... Video works. If you are spending thousands of dollars on a website to show the world who you are and the service(s) you provide and don't have a video, you're missing out on a HUGE opportunity to explain what you do (or sell) in an easier, faster, clearer, and more creative way. Check out this vlog and see some real stats about why video works for your marketing. #videoproductionatlanta #videoworks #videomarketing

This isn't going to be an article full of numbers and pie charts to sway you in anyway of why you need at least one solid branded video. Nope, just 3 (BIG) reasons that I’ve seen (as a pattern) over many years in the marketing and video production world and my personal thoughts on each. Ready? #3 NO TIME. Time is a funny thing. The most common reply when asking a business colleague about their business or life is, “I’m so busy.” Of course, very often, this is quite true. I me