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When it Feels Authentic
It’s almost Christmas and as we’ve been surrounded with Holiday cheer everywhere we look! One thing there never seems to be a shortage of...
creatovate
Dec 23, 20192 min read
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A Lesson from Christmas Lights
Well, it happened. I had a true Clark Griswold moment. No, not the fun and sometimes crazy moments road trippin’ it with the family...
creatovate
Dec 10, 20193 min read
23 views
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Blocking. It's not just for football.
There are so many terms that are used on a film set that it can be hard sometimes to understand what the crew is talking about at any...
creatovate
Nov 19, 20191 min read
22 views
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How to Shoot a Testimonial Video
I don’t know about you, but I’m big on reviews! If I’m going to a restaurant, I read the review. If I’m buying a product, I read or watch...
creatovate
Oct 28, 20192 min read
28 views
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Don’t Stop Learning!
Many years ago, when I moved back to Atlanta, I was looking for a job and ended up at a marketing firm as a graphic designer. This was...
creatovate
Oct 16, 20192 min read
17 views
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If video is so important, then why aren't you using it?
Let me ask you a question. If video is so important in this day and age to market your product or services, then why aren’t you using it?...
creatovate
Oct 8, 20193 min read
27 views
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How to Tell a Better Story
We all have been there. Watching a movie, or tv series that keeps us glued to the screen and continually draws a rollercoaster of...
creatovate
Aug 21, 20193 min read
40 views
0 comments


Are you using video as an inbound channel to attract customers?
There’s no doubt that video is the future, and has been the current king of content for a while now. With almost every social platform...
creatovate
Aug 14, 20192 min read
39 views
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To go viral or not to go viral…that is the question.
Viral. It’s a buzz word that when you’re in our line of work, you get pretty sick of hearing. It’s not that having a video go viral is a...
creatovate
Jul 29, 20193 min read
12 views
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How Long Should My Video Be?
A pretty regular conversation we have with first time video clients is about the length of the video. Right off the bat they tell us, “We...
creatovate
Jul 16, 20192 min read
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Is Your Video Content Purpose Driven?
Most people, nowadays, are recognizing that they need video. It’s not just a want anymore, it’s an actual need. To keep up with their...
creatovate
Jun 21, 20193 min read
35 views
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Meeting Expectations
Do you like analogies? I do. But I can’t tell when I give one if it comes across as me belittling someone or even being condescending. It...
creatovate
Jun 17, 20192 min read
13 views
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Where the Magic Happens!
I have to apologize in advance that this article, like the previous one, references Disney. But I can’t help it because my family and I...
creatovate
Jun 3, 20192 min read
6 views
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Be Prepared.
I know, you thought I was going to talk about Scar’s famous song from the Lion King, but sadly no. However, if you want to imagine this...
creatovate
May 21, 20193 min read
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Let them know what you’re serving.
Recently I was on my way back to my office and needed to stop and grab a bite for lunch. I saw a bright, vibrant colored restaurant that...
creatovate
May 14, 20192 min read
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Quality vs. Value
Let me ask you a question. Does the quality of something equal it’s value? It’s tough question to answer am I right? For example, the...
creatovate
Apr 29, 20192 min read
56 views
0 comments


WHY ONE-OFF VIDEOS DON’T WORK…NOT ANYMORE.
If you’re looking to produce a video for your company, chances are you’re probably thinking, “All I need is ONE great video to meet my...
creatovate
Apr 17, 20192 min read
22 views
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The Newest Trend to Conquer Cold Emails.
Let me ask you a question. Is your inbox flooded with emails that have no personality what so ever? I know mine is. So, what makes us...
creatovate
Apr 11, 20192 min read
13 views
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Is Your Video Content MAYA?
I learned a new word today, “MAYA.” It’s an acronym for “Most Advanced Yet Acceptable.” It was coined by a French/American, industrial...
creatovate
Apr 8, 20192 min read
31 views
0 comments


Why Your Video Content Isn't Working For You.
To be quite honest, I don’t have a definite answer for this. But if you’d like to hear some strong opinions about why your video isn’t...
creatovate
Mar 26, 20193 min read
24 views
0 comments
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