Is Your Video Content Purpose Driven?
Updated: Jun 25, 2019
Most people, nowadays, are recognizing that they need video. It’s not just a want anymore, it’s an actual need. To keep up with their competition in this fast-paced, ever changing world, business owners are taking notice of the impact that video is making in the marketplace. But I’m here to say that too many people, including those who are video producers, don’t exactly know what kind of video they need to create.
What is the purpose of the video? Or better yet, what solution is it solving? These are the questions you should be asking yourself. I think there has always been this mentality that video becomes one of those things like an “add on” at a fast food restaurant. “I’ll take the website, with a new logo, some employee photos, and yeah…a side of video please!” (if it’s in the budget) Of course I’m being sarcastic, but for far too long, this is the way video has been looked at.
I’m going to make a statement that’s bold, but I’ve seen it to be the truth time and time again. Video is the most powerful business tool out there. And when I’m able to be face to face with a potential client, I don’t want them to hire us just because we make pretty looking images, I want them to hire us because they know what we're creating for them produces results and is a solution to their problem(s).
So what problems are we solving with video you ask? #1 would be TIME. Let’s just say you’re in sales (as we all are) and you spend countless hours on the phone doing sales calls or sales meetings. Maybe this part of the business is taking away from what you actually do - like being a culture trainer or coach for large companies. What if a video could compress all that time you spend on the phone or in meetings doing sales into 3 minutes for your potentials to watch? What if that video could “unbound” you from the countless hours spent writing emails? Now are you seeing the value in video?
Let’s say on average one of your customers is worth $3000. And your purpose driven video helps you bring in 5-7 new clients per month. If you’re now making over $200k annually because of that video (not to mention what you have coming in because of referrals), wouldn’t you see the value in spending $20,000 or 10% of that profit in order to make $200k? Of course you would! And so would I!
Oh you might be saying, "yeah, but I have a retail product, and that product sells for $20 online." Check this out: tubularinsights.com records that 64% of consumers make a purchase after watching a video. And if that's not enough, marketingdive.com reports that now 85% of millennials have purchased a product after watching a video! So now let's do the math. Say your video is helping you sell 500 of your $20 products per month online. After a year, you're looking at an increase of $120k! And say you spent somewhere around $10k on your purpose driven video. That would be a heck of a Return On Investment!
I’ll finish by saying, video is an investment, but it is an investment with a high ROI as it can be repurposed for years to come if produced with the right strategy.
We’d love to get to know you and grow your business with a purpose driven video for your brand.