It’s almost Christmas and as we’ve been surrounded with Holiday cheer everywhere we look! One thing there never seems to be a shortage of is Holiday ads on TV. Some funny, some emotional, some clever, and then some…um…lacking authenticity. Now, I know what you’re thinking, you think I’m going to write about the mistakes that Peloton made with their Holiday commercial don’t you? Be honest. Well, I’m not. There’s been plenty of that already. But if you want to know my quick tho

Most people, nowadays, are recognizing that they need video. It’s not just a want anymore, it’s an actual need. To keep up with their competition in this fast-paced, ever changing world, business owners are taking notice of the impact that video is making in the marketplace. But I’m here to say that too many people, including those who are video producers, don’t exactly know what kind of video they need to create. What is the purpose of the video? Or better yet, what solution

Do you like analogies? I do. But I can’t tell when I give one if it comes across as me belittling someone or even being condescending. It shouldn’t (and I’m definitely not trying to) because it's just comparing two scenarios for someone to easily understand. Most of the time, I’m using a house or a car in my analogy for video. For me, it’s a simple process so we know what kind of video we’re “building” or vehicle we’re driving (so to speak). Hopefully opening the door to talk

One of my biggest work challenges is networking. Not so much networking events, where you talk about your business/yourself - I'm pretty good at those because you know you are there to talk. What I mean is, I fall short in social networking. And I don't mean facebook, instagram etc. Of course, I'm bad at that as well. I'm talking about real life social settings like: a birthday party, neighborhood street party, your kid's school, a Bat Mizvah, a women's roller derby semi fina