The Newest Trend to Conquer Cold Emails.
Let me ask you a question. Is your inbox flooded with emails that have no personality what so ever? I know mine is. So, what makes us think that sending an email with a twist on the subject line would grab someone’s attention? I can promise you your chances of a lead opening a cold email, or a cold call for that matter, are slim to none these days. So what do we do? How can we get our foot in the door with those that we truly believe we can help with our services? The answer might be easier than you think.
If you guessed video, you’d be right and wrong. Although video is the vehicle in this type of marketing, it’s the kind of video that matters - and the kind that thousands of top rated sales people are utilizing to get leads. 1:1 Video. You see 1:1 Video is a personalized message from you captured on video. It’s a quick and easy way to reach out to potentials or just check in with your current customers. We all can agree that video is much more engaging than reading an email or white paper, so why not utilize it? Hubspot puts it simply by saying, Video is more interesting, Video is more visual, Video is more human, and Video is more memorable.
The great thing about 1:1 Video is that you don’t need a huge video production team or real budget to create them. All you need is you, your phone and/or your computer camera.
Check out these stats that support the use of 1:1 videos
Statistics taken from BombBomb.com (based on 600 people survey)
• 80.72% of people generate more replies and response
• 87.03% get more clicks through their email
• 68.21% convert more lead
• 90.10% stay in touch more effectively
• 55.88% generate more referrals
So next time you're about to send that well written email to a potential client remember, a 1:1 Video will be the quickest most effective way to get your message in front of that lead and heard. This type of video marketing could be what jumpstarts your business this quarter and propels it for the rest of the year!
If you have any video production or video marketing questions, please don’t hesitate to reach out!