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The Importance of a Shot List
The most meticulous and time-consuming part of all of production is pre-production. Can you believe that? A large amount of your...
creatovate
Feb 10, 20202 min read


Filming the Fight
I recently been on a little binge of action movies. With new releases coming out like Ryan Reynolds' 6 Underground or Will Smith and...
creatovate
Feb 3, 20203 min read


Let it Snow
Winter, oh how I love winter. When most see it as a time for not fit for filming, us at Atlanta Idea Studio see an opportunity for...
creatovate
Jan 27, 20202 min read


The Exposure Triangle
Illuminati! Oh wait, wrong triangle. In this episode, we will be thinking like a camera operator. Here at Atlanta Idea Studio, we can’t...
creatovate
Jan 16, 20203 min read


Lighting Night Scenes
I have a friend that had a brilliant idea for a movie and planned on shooting it. In the indie world of filmmaking, it’s typical to be on...
creatovate
Jan 9, 20202 min read


Don't be Blockbuster in 2020
Cleaning through a few things in our closet over the weekend, my wife found my old #Blockbuster video rental card. I hadn’t seen one of...
creatovate
Jan 3, 20202 min read


When it Feels Authentic
It’s almost Christmas and as we’ve been surrounded with Holiday cheer everywhere we look! One thing there never seems to be a shortage of...
creatovate
Dec 23, 20192 min read


A Lesson from Christmas Lights
Well, it happened. I had a true Clark Griswold moment. No, not the fun and sometimes crazy moments road trippin’ it with the family...
creatovate
Dec 10, 20193 min read


Blocking. It's not just for football.
There are so many terms that are used on a film set that it can be hard sometimes to understand what the crew is talking about at any...
creatovate
Nov 19, 20191 min read


How to Shoot a Testimonial Video
I don’t know about you, but I’m big on reviews! If I’m going to a restaurant, I read the review. If I’m buying a product, I read or watch...
creatovate
Oct 28, 20192 min read


Don’t Stop Learning!
Many years ago, when I moved back to Atlanta, I was looking for a job and ended up at a marketing firm as a graphic designer. This was...
creatovate
Oct 16, 20192 min read


If video is so important, then why aren't you using it?
Let me ask you a question. If video is so important in this day and age to market your product or services, then why aren’t you using it?...
creatovate
Oct 8, 20193 min read


How to Tell a Better Story
We all have been there. Watching a movie, or tv series that keeps us glued to the screen and continually draws a rollercoaster of...
creatovate
Aug 21, 20193 min read


To go viral or not to go viral…that is the question.
Viral. It’s a buzz word that when you’re in our line of work, you get pretty sick of hearing. It’s not that having a video go viral is a...
creatovate
Jul 29, 20193 min read


Is Your Video Content Purpose Driven?
Most people, nowadays, are recognizing that they need video. It’s not just a want anymore, it’s an actual need. To keep up with their...
creatovate
Jun 21, 20193 min read


Meeting Expectations
Do you like analogies? I do. But I can’t tell when I give one if it comes across as me belittling someone or even being condescending. It...
creatovate
Jun 17, 20192 min read


Where the Magic Happens!
I have to apologize in advance that this article, like the previous one, references Disney. But I can’t help it because my family and I...
creatovate
Jun 3, 20192 min read


Be Prepared.
I know, you thought I was going to talk about Scar’s famous song from the Lion King, but sadly no. However, if you want to imagine this...
creatovate
May 21, 20193 min read


Let them know what you’re serving.
Recently I was on my way back to my office and needed to stop and grab a bite for lunch. I saw a bright, vibrant colored restaurant that...
creatovate
May 14, 20192 min read


Quality vs. Value
Let me ask you a question. Does the quality of something equal it’s value? It’s tough question to answer am I right? For example, the...
creatovate
Apr 29, 20192 min read
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