TIS Tangents & Tips | Atlanta Video Production | Atlanta Video Marketing

Mar 1
2 min

The Power of Video

Over the years, I’ve written a lot about the Power of Video. We’ve also made a few Vlogs on the overwhelming statistics about how video can boost your business. There’s a lot. I can remember when we were starting The Idea Studio. Video wasn’t our only focus back then, but it was on the forefront of our thinking. We would always try and direct our current and potential clients into doing a video just to help them with their SEO on Google. Most would say something like “What ki

10 views0 comments

Avoid These Three Things When Creating Videos

TIS Team Member

May 11, 2020
2 min

Avoid These Three Things When Creating Videos

With so many people creating their own video content at home right now, I wanted to talk about three things to avoid when shooting video so your content will look and sound it’s best! 1. POOR LIGHTING. Too many times I’ve seen people shooting video with too much backlight. See example below. This happens typically when the subject’s background is a window. All the light from behind causes the subject's face to become dark with shadows leaving the viewer with an unpleasant ima

20 views0 comments

TIS Team Member

Feb 10, 2020
2 min

The Importance of a Shot List

The most meticulous and time-consuming part of all of production is pre-production. Can you believe that? A large amount of your dedication to a project will be set way before you even begin filming. But it is crucial that you spend a lot of time working out every little detail in pre-production. This way you can save time, energy, and money during production and post-production. Basically, pre-production paves the way for the entirety of your #videoproduction project. One im

5 views0 comments

If video is so important, then why aren't you using it?

TIS Team Member

Oct 8, 2019
3 min

If video is so important, then why aren't you using it?

Let me ask you a question. If video is so important in this day and age to market your product or services, then why aren’t you using it? Well, there could be a plethora of reasons why and below and I’m going to try and point out a few of the biggest ones. 1. You’re not sure how to get started. A lot of the time I speak to a new client that has never, ever been a part of a video production before. It’s just a foreign place for them. I believe that for some reason it feels lik

17 views0 comments

TIS Team Member

Aug 21, 2019
3 min

How to Tell a Better Story

We all have been there. Watching a movie, or tv series that keeps us glued to the screen and continually draws a rollercoaster of emotions out of us. Whether that’s a comedy that makes you laugh until your sides hurt, or a drama that we can relate with on a personal level, storytelling is an art that seems complicated, but really isn’t. When it comes to marketing in these days, good visual storytelling is quite essential. I’ve often heard, “It’s not about the product anymore,

27 views0 comments

TIS Team Member

May 14, 2019
2 min

Let them know what you’re serving.

Recently I was on my way back to my office and needed to stop and grab a bite for lunch. I saw a bright, vibrant colored restaurant that caught my eye so I decided to investigate. I was happy to find out they sold one of my favorite things to eat…gyros! So I parked, went inside and the nice young lady behind the counter said, “What can I get for ya?” I said, “I’d love a gyro!” She then said with a smile, “Great, what kind of meat or veggies would you like?” And I paused and t

8 views0 comments

WHY ONE-OFF VIDEOS DON’T WORK…NOT ANYMORE.

TIS Team Member

Apr 17, 2019
2 min

WHY ONE-OFF VIDEOS DON’T WORK…NOT ANYMORE.

If you’re looking to produce a video for your company, chances are you’re probably thinking, “All I need is ONE great video to meet my video content needs.” This is a pretty dangerous way of thinking if you’re considering adding video to your marketing arsenal. I would agree that yes, you need at least one (well produced) video. Most likely some sort of “explainer” or “about us” depending on your line of business. But what we’re finding more and more these days is having more

13 views0 comments

TIS Team Member

Apr 8, 2019
2 min

Is Your Video Content MAYA?

I learned a new word today, “MAYA.” It’s an acronym for “Most Advanced Yet Acceptable.” It was coined by a French/American, industrial designer named Raymond Loewy. Loewy was famous for designing The Studebaker, Air Force One, interior of first NASA spaceship, redesigning the Coca-Cola bottle, and the Exxon logo just to name a few. He literally redefined the 20th century with his designs and living by his "MAYA" creed. So, when I first heard of him, my ears perked up and want

11 views0 comments

TIS Tangents & Tips | Atlanta Video Production | Atlanta Video Marketing

The Power of Video

Avoid These Three Things When Creating Videos

The Importance of a Shot List

If video is so important, then why aren't you using it?

How to Tell a Better Story

Let them know what you’re serving.

WHY ONE-OFF VIDEOS DON’T WORK…NOT ANYMORE.

Is Your Video Content MAYA?

get in touch.

3411 Pierce Drive

Chamblee, GA 30341

stalk us (we kind of like it)

We look forward to working with you soon!