TIS Tangents & Tips | Atlanta Video Production | Atlanta Video Marketing
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TIS Team Member
- May 11, 2020
- 2 min
Avoid These Three Things When Creating Videos
With so many people creating their own video content at home right now, I wanted to talk about three things to avoid when shooting video so your content will look and sound it’s best! 1. POOR LIGHTING. Too many times I’ve seen people shooting video with too much backlight. See example below. This happens typically when the subject’s background is a window. All the light from behind causes the subject's face to become dark with shadows leaving the viewer with an unpleasant ima
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TIS Team Member
- Feb 10, 2020
- 2 min
The Importance of a Shot List
The most meticulous and time-consuming part of all of production is pre-production. Can you believe that? A large amount of your dedication to a project will be set way before you even begin filming. But it is crucial that you spend a lot of time working out every little detail in pre-production. This way you can save time, energy, and money during production and post-production. Basically, pre-production paves the way for the entirety of your #videoproduction project. One im
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TIS Team Member
- Oct 8, 2019
- 3 min
If video is so important, then why aren't you using it?
Let me ask you a question. If video is so important in this day and age to market your product or services, then why aren’t you using it? Well, there could be a plethora of reasons why and below and I’m going to try and point out a few of the biggest ones. 1. You’re not sure how to get started. A lot of the time I speak to a new client that has never, ever been a part of a video production before. It’s just a foreign place for them. I believe that for some reason it feels lik
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TIS Team Member
- Aug 21, 2019
- 3 min
How to Tell a Better Story
We all have been there. Watching a movie, or tv series that keeps us glued to the screen and continually draws a rollercoaster of emotions out of us. Whether that’s a comedy that makes you laugh until your sides hurt, or a drama that we can relate with on a personal level, storytelling is an art that seems complicated, but really isn’t. When it comes to marketing in these days, good visual storytelling is quite essential. I’ve often heard, “It’s not about the product anymore,
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TIS Team Member
- May 14, 2019
- 2 min
Let them know what you’re serving.
Recently I was on my way back to my office and needed to stop and grab a bite for lunch. I saw a bright, vibrant colored restaurant that caught my eye so I decided to investigate. I was happy to find out they sold one of my favorite things to eat…gyros! So I parked, went inside and the nice young lady behind the counter said, “What can I get for ya?” I said, “I’d love a gyro!” She then said with a smile, “Great, what kind of meat or veggies would you like?” And I paused and t
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TIS Team Member
- Apr 17, 2019
- 2 min
WHY ONE-OFF VIDEOS DON’T WORK…NOT ANYMORE.
If you’re looking to produce a video for your company, chances are you’re probably thinking, “All I need is ONE great video to meet my video content needs.” This is a pretty dangerous way of thinking if you’re considering adding video to your marketing arsenal. I would agree that yes, you need at least one (well produced) video. Most likely some sort of “explainer” or “about us” depending on your line of business. But what we’re finding more and more these days is having more
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TIS Team Member
- Apr 8, 2019
- 2 min
Is Your Video Content MAYA?
I learned a new word today, “MAYA.” It’s an acronym for “Most Advanced Yet Acceptable.” It was coined by a French/American, industrial designer named Raymond Loewy. Loewy was famous for designing The Studebaker, Air Force One, interior of first NASA spaceship, redesigning the Coca-Cola bottle, and the Exxon logo just to name a few. He literally redefined the 20th century with his designs and living by his "MAYA" creed. So, when I first heard of him, my ears perked up and want
11 views0 comments
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