Ahh…summertime. Shorts, t-shirts, and summer vacations! I think for many, marketing during summertime sounds like, “leave me alone, I’m on vacation.” It’s the “I’ll do it in the fall mentality.” But truthfully, it’s a great time for opportunity. Yes, it can be a season to be a little more relaxed, but unfortunately we just came out of a pandemic and now is a great time to do the opposite of what you may have been doing for years. When it comes to your video content marketing,

Over the years, I’ve written a lot about the Power of Video. We’ve also made a few Vlogs on the overwhelming statistics about how video can boost your business. There’s a lot. I can remember when we were starting The Idea Studio. Video wasn’t our only focus back then, but it was on the forefront of our thinking. We would always try and direct our current and potential clients into doing a video just to help them with their SEO on Google. Most would say something like “What ki

With so many people creating their own video content at home right now, I wanted to talk about three things to avoid when shooting video so your content will look and sound it’s best! 1. POOR LIGHTING. Too many times I’ve seen people shooting video with too much backlight. See example below. This happens typically when the subject’s background is a window. All the light from behind causes the subject's face to become dark with shadows leaving the viewer with an unpleasant ima

The most meticulous and time-consuming part of all of production is pre-production. Can you believe that? A large amount of your dedication to a project will be set way before you even begin filming. But it is crucial that you spend a lot of time working out every little detail in pre-production. This way you can save time, energy, and money during production and post-production. Basically, pre-production paves the way for the entirety of your #videoproduction project. One im

Let me ask you a question. If video is so important in this day and age to market your product or services, then why aren’t you using it? Well, there could be a plethora of reasons why and below and I’m going to try and point out a few of the biggest ones. 1. You’re not sure how to get started. A lot of the time I speak to a new client that has never, ever been a part of a video production before. It’s just a foreign place for them. I believe that for some reason it feels lik

We all have been there. Watching a movie, or tv series that keeps us glued to the screen and continually draws a rollercoaster of emotions out of us. Whether that’s a comedy that makes you laugh until your sides hurt, or a drama that we can relate with on a personal level, storytelling is an art that seems complicated, but really isn’t. When it comes to marketing in these days, good visual storytelling is quite essential. I’ve often heard, “It’s not about the product anymore,

Recently I was on my way back to my office and needed to stop and grab a bite for lunch. I saw a bright, vibrant colored restaurant that caught my eye so I decided to investigate. I was happy to find out they sold one of my favorite things to eat…gyros! So I parked, went inside and the nice young lady behind the counter said, “What can I get for ya?” I said, “I’d love a gyro!” She then said with a smile, “Great, what kind of meat or veggies would you like?” And I paused and t

If you’re looking to produce a video for your company, chances are you’re probably thinking, “All I need is ONE great video to meet my video content needs.” This is a pretty dangerous way of thinking if you’re considering adding video to your marketing arsenal. I would agree that yes, you need at least one (well produced) video. Most likely some sort of “explainer” or “about us” depending on your line of business. But what we’re finding more and more these days is having more

I learned a new word today, “MAYA.” It’s an acronym for “Most Advanced Yet Acceptable.” It was coined by a French/American, industrial designer named Raymond Loewy. Loewy was famous for designing The Studebaker, Air Force One, interior of first NASA spaceship, redesigning the Coca-Cola bottle, and the Exxon logo just to name a few. He literally redefined the 20th century with his designs and living by his "MAYA" creed. So, when I first heard of him, my ears perked up and want