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Let it Snow

TIS Team Member

Jan 27, 2020
2 min

Let it Snow

Winter, oh how I love winter. When most see it as a time for not fit for filming, us at Atlanta Idea Studio see an opportunity for creativity. So much filming could be done in the snow, don’t limit yourself to only working in warm and desirable environments. Looking at something that the laymen sees as an inconvenience, we see as an opportunity. So let's divulge what makes filming in snow fun. Tungsten! Tungsten!! TUNGSTEN! Yes, I love any excuse to use these beautiful, yet u

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TIS Team Member

Mar 7, 2019
2 min

What the heck is a brand-driven video?

I recently was asked “what is a branded video and what makes it different from something like a commercial?" Many people feel that a branded video (or brand-driven video) is just a video that describes someone's brand. But that’s not it at all. You see a video that describes your brand is something like an "explainer" or "about us" video - possibly even a corporate video. Brand-driven video content and campaigns are much more. It is a creative, many times emotional, productio

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New Year, More Cowbell.

TIS Team Member

Jan 11, 2019
2 min

New Year, More Cowbell.

I saw a bumper sticker the other day that said, “MORE COWBELL” Instantly I cracked a smile. I mean how could anyone forget the boys from SNL dressed like BOC, and Will Ferrell’s stomach hanging out while whacking away at a cowbell for Christopher Walken. Instant gold. The cowbell is an interesting instrument. Growing up playing the drums, I’m quite familiar with the cowbell. I didn’t use it too often, maybe on one or two songs here or there. But one thing is for sure, it real

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