The most meticulous and time-consuming part of all of production is pre-production. Can you believe that? A large amount of your dedication to a project will be set way before you even begin filming. But it is crucial that you spend a lot of time working out every little detail in pre-production. This way you can save time, energy, and money during production and post-production. Basically, pre-production paves the way for the entirety of your #videoproduction project. One im

I recently been on a little binge of action movies. With new releases coming out like Ryan Reynolds' 6 Underground or Will Smith and Martin Lawrence’s Bad Boys For Life, I have found myself inspired to write this blog. When I finished watching these movies, I found myself with an adrenaline rush as if I was in these high impact action scenes. I’m pretty sure a lot of people fantasize about being the hero in such action scenes. But it's gotta make you wonder - how did they fil

Winter, oh how I love winter. When most see it as a time for not fit for filming, us at Atlanta Idea Studio see an opportunity for creativity. So much filming could be done in the snow, don’t limit yourself to only working in warm and desirable environments. Looking at something that the laymen sees as an inconvenience, we see as an opportunity. So let's divulge what makes filming in snow fun. Tungsten! Tungsten!! TUNGSTEN! Yes, I love any excuse to use these beautiful, yet u

Illuminati! Oh wait, wrong triangle. In this episode, we will be thinking like a camera operator. Here at Atlanta Idea Studio, we can’t stress the importance of proper exposure enough. Unless you are trying to veer away for aesthetic reasons, most videos and films follow the same exposure techniques. The exposure triangle refers to the three controls on your camera that adjust the amount of light that hits your camera’s sensor or film. Those three controls are aperture, shutt