WHY ONE-OFF VIDEOS DON’T WORK…NOT ANYMORE.
If you’re looking to produce a video for your company, chances are you’re probably thinking, “All I need is ONE great video to meet my video content needs.” This is a pretty dangerous way of thinking if you’re considering adding video to your marketing arsenal. I would agree that yes, you need at least one (well produced) video. Most likely some sort of “explainer” or “about us” depending on your line of business. But what we’re finding more and more these days is having more