TRAVEL & TOURISM
The Idea Studio is a very creative and talented agency. Todd and his crew have a natural instinct for listening to the client and delivering an incredible product. They have added great value to our marketing efforts and we plan to use The Idea Studio's services for years to come!
PRESIDENT, CAPITAL CITY LAKE MURRAY COUNTRY
CONCEPT/ SCRIPT/ PRODUCTION/ POST/ ORIGINAL SONG
Capital City Lake Murray Country
Capital City Lake Murray Country, the largest recreational lake area in SC, needed a brand new 60 & 30 second TV spot that would capture the variety of attractions, dining, history and water activities in this four-county region. The first question we posed to ourselves was - "How do we give the viewer the experience without ever being there?" We knew the variety of activities would provide the footage we needed but the decision to create original exciting music was the key that brought it all together. TIS co-wrote and produced the song "Come Alive" and then based our storyboard after it. With creative "lead-in" transitions and colorfully animated visuals, TIS successfully went beyond the client's expectations. In the end, Capital City Lake Murray Country's Spot received the highest viewership in South Carolina beating out both the State and Charleston's tourism spots. The longer Web version increased their social media viewership by 230 percent!
Writers - Kevin Greene & Todd Pringle
Producer - Tim Suggs
Director - Todd Pringle