CentiMark Commercial Video Case Study
A live-action commercial for social and OTT advertising that CentiMark’s sales team continues to use.
"From the Roof Above,
to the Floor Below."
Live-action commercial · Social and OTT advertising
CentiMark wanted a concise way to explain their key differentiator. The Idea Studio produced a live-action commercial that ran across social media ads and in an OTT campaign in Kansas City and Pittsburgh.
The Work
The commercial centered on what makes CentiMark different: a family- and employee-owned company built to last. With a warm, inviting tone, it highlighted the company’s years of experience, the integrity behind its work, and its commitment to stand by customers long after the job is done. The message connected CentiMark’s roofing and flooring services to a simple promise: they’ll get the job done and be there when you need them. CentiMark’s sales reps continue to use the video to introduce the company to prospective customers.
The Results
The OTT campaign delivered a 95% view rate, and the video became one of CentiMark’s most-watched videos on its channel. Beyond the campaign, it continues to serve as a showcase for CentiMark’s family- and employee-owned story, giving sales reps a polished way to introduce the company to prospective customers.
BTS Photos
